San Francisco's tourism-reliant businesses, one of the city's key industries, are enjoying a rebound but no longer believe that 2011 will bring sales back to prerecession levels.
Personality Hotels LLC, which runs Hotel Union Square, Hotel Diva and two boutique properties, has raised average daily room rates by 15% to 20% from a year ago, but occupancy has remained flat, said Chief Executive Yvonne Lembi-Detert.
"I thought it would have been better than it is," she said. Her outlook now: "I'm looking forward to 2012."
The city's tourism industry generally mirrors that of the national economy, and both are recovering ...
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